Wilbert’s U-Pull It Team to Share Social Media Success at ARA National Conference
Rochester, NY – The team at Wilbert’s U-Pull It, led by General Manager Tyler Petrie, will be representing the company’s innovative approach to customer engagement at this year’s Automotive Recyclers Association (ARA) National Conference.
Wilbert’s, a family-owned auto recycling company, has built a reputation not only for strong operations but also for its collaborative and forward-thinking culture. Together, the Wilbert’s team has embraced social media as a way to connect with customers, educate the community, and highlight the value of modern auto recycling.
Central to this success is the creative work of the company’s in-house graphics designer, who manages all of Wilbert’s social media accounts. By bringing the team’s ideas, stories, and operations to life visually, the designer ensures that content reaches viewers in a way that is both eye-catching and informative. This behind-the-scenes role has been critical in helping Wilbert’s grow its online following and strengthen its connection to customers.
Through consistent efforts on Facebook, Instagram, and Snapchat, the combined work of the Wilbert’s staff—from yard and processing teams to sales and design—has turned everyday operations into engaging digital stories that highlight the people, parts, and purpose behind auto recycling.
At the conference, Tyler will present on behalf of the team in a session titled “Engines, Engagement, and Eyeballs: Social Media for Auto Recycling.” The session will share hands-on tips and real-world strategies that have helped Wilbert’s succeed in the digital space, including:
- How teamwork and creativity drive authentic, engaging social media content
- Ways to reach and educate new customers through everyday operations
- Turning online engagement into stronger customer relationships and business growth
“This success isn’t about one person—it’s about our entire team working together to tell the story of Wilbert’s and auto recycling,” says Tyler. “From the yard staff who share their expertise, to the processors and sales team who help capture real moments, to our graphics designer who makes sure that content shines on every platform—it’s truly a group effort.”
The session will highlight how collaboration, creativity, and consistency can help any recycler strengthen their brand and connect with their community in meaningful ways.