Choosing the right set of tires is crucial for ensuring a safe and comfortable driving experience. Among the variety of options available, several tire brands have consistently stood out for their exceptional performance, durability, and innovation. Wilbert’s Tires & Wheels stocks the most popular and reliable tire brands in the market including Goodyear, Michelin, Uniroyal, Firestone, Continental, Cooper Tires, Mastercraft, General Tire, and BFGoodrich. 

Which set of tires is right for you and your vehicle? Check out our analysis of what you need to consider before purchasing a new set of tires. 

What You Need to Know to Choose the Best Tire Brand for Your Vehicle:

Goodyear Brand Tires

Goodyear is a household name and a trusted tire brand known for its innovation and cutting-edge technology. Benefits of Goodyear brand tires include:

    1. Longevity: Goodyear tires are renowned for their durability, offering a longer tread life compared to many other brands.
    2. Performance: The brand’s commitment to research and development ensures that Goodyear tires deliver superior handling and traction, providing a smooth and controlled ride
    3. Innovative Technology: Goodyear consistently introduces new technologies, such as their RunOnFlat and ActiveGrip technologies, enhancing safety and performance.

Michelin Brand Tires

Michelin has long been synonymous with quality and performance, earning a reputation as a premium tire brand. Benefits of Michelin brand tires include:

    1. Exceptional Traction: Michelin tires are known for their superior traction, providing excellent grip on various road surfaces, including wet and slippery conditions.
    2. Fuel Efficiency: Michelin incorporates eco-friendly designs that contribute to better fuel efficiency, saving drivers money and reducing their environmental impact.
    3. Comfort: Michelin tires are crafted with a focus on providing a quiet and comfortable ride, making them an excellent choice for long-distance travel.

Uniroyal Brand Tires

Uniroyal, a subsidiary of Michelin, is recognized for producing affordable tires without compromising quality. Benefits of Uniroyal brand tires include:

    1. Cost-Effective: Uniroyal offers budget-friendly tire options without sacrificing performance or safety.
    2. All-Weather Performance: Uniroyal tires are designed to perform well in various weather conditions, providing reliable traction in rain and light snow.
    3. Durable Construction: Uniroyal tires are built to withstand everyday wear and tear, making them a reliable choice for drivers seeking longevity.

Firestone Brand Tires

Firestone, with a rich history dating back to the early 20th century, has established itself as a reputable tire manufacturer. Benefits of Firestone brand tires include:

    1. Affordability: Firestone offers a wide range of budget-friendly options, making quality tires accessible to a broad range of consumers.
    2. Versatility: Firestone produces tires for various vehicle types, ensuring that drivers can find the right fit for their specific needs.
    3. Innovative Designs: Firestone continually introduces new tire technologies, such as its Destination LE3 tire with advanced all-season capabilities.

Continental Brand Tires

Continental is a German brand known for its focus on performance and safety. Benefits of Continental brand tires include:

    1. German Engineering: Continental’s German heritage reflects in the precision and craftsmanship of its tires, ensuring high performance and safety standards.
    2. Wet Traction: Continental tires excel in wet conditions, providing exceptional traction and reducing the risk of hydroplaning.
    3. Innovative Safety Features: The brand integrates advanced safety features, such as ContiSeal technology, which automatically seals punctures, enhancing driver safety.

Cooper Brand Tires

Cooper Tires is an American brand that has gained popularity for its commitment to quality and performance. Benefits of Cooper brand tires include:

    1. High-Quality Construction: Cooper Tires are known for their robust construction, delivering a reliable and durable product.
    2. Versatility: The brand offers a diverse range of tires suitable for different driving conditions, ensuring there’s a suitable option for every driver.
    3. Affordability: Cooper Tires provide a balance of performance and affordability, making them a preferred choice for many budget-conscious consumers.

Mastercraft Brand Tires

Mastercraft, a subsidiary of Cooper Tires, focuses on providing reliable and cost-effective tire options. Benefits of Mastercraft brand tires include:

    1. Budget-Friendly: Mastercraft tires are priced competitively, making them an attractive option for consumers seeking affordability without compromising quality.
    2. Solid Performance: Despite their lower cost, Mastercraft tires offer dependable performance and handling across various driving conditions.
    3. Wide Range of Options: Mastercraft offers a broad range of tire models, ensuring drivers can find the right fit for their specific vehicle and preferences.

General Tire Brand Tires

General Tire, part of the Continental family, is recognized for its all-season and off-road tire options. Benefits of General Tire brand tires include:

    1. Off-Road Capabilities: General Tire manufactures a range of tires suitable for off-road enthusiasts, providing excellent traction on rugged terrains.
    2. All-Season Performance: The brand’s all-season tires are designed to handle diverse weather conditions, offering reliable performance throughout the year.
    3. Affordability: General Tire provides quality tires at competitive prices, appealing to drivers who prioritize both performance and budget considerations.

BFGoodrich Brand Tires

BFGoodrich, an iconic American brand, has a rich history in motorsports and is renowned for its high-performance tires. Benefits of BFGoodrich brand tires include:

    1. Motorsports Heritage: BFGoodrich has a strong presence in motorsports, leveraging its racing experience to develop high-performance tires for the consumer market.
    2. Traction and Handling: BFGoodrich tires are designed to deliver exceptional traction and precise handling, enhancing the driving experience for enthusiasts.
    3. Durable Construction: The brand’s tires are built to withstand demanding driving conditions, making them a reliable choice for those seeking longevity and performance.

Each of the mentioned tire brands has its own unique strengths, catering to different consumer preferences and driving needs. Whether prioritizing longevity, performance, affordability, or specific weather conditions, these tire brands offer a diverse range of options to suit various requirements. Ultimately, the best tire choice depends on individual preferences, driving habits, and the specific demands of the vehicle. 

By considering the pros of these popular tire brands, you can make informed decisions to enhance your driving experience and ensure safety on the road. Between our huge inventory of both new and premium recycled tires, we’ll make sure to keep you rolling.
Want more information on the tire brand options we carry? Request a quote today!